Readers Read, Readers Write: A Methodology for The Study of Reading Practices in Media Convergence

  • Élika Ortega CulturePlex Lab University of Western Ontario
  • Javier de la Rosa CulturePlex Lab University of Western Ontario
  • Juan Luis Suárez CulturePlex Lab University of Western Ontario
Keywords: Reading, Readers, Convergence media, Narrative, Methodological approaches, Distant reading, Magazine, Weblogs, Publishing models, Spanish language, Network analysis

Abstract

In this article we propose a set of methodologies to study emerging reading practices in narratives developing simultaneously in various media. We have taken the data by readers of the Spanish-Argentinian project Orsai in the form of blog comments, download rates, and print-run volumes as “reading traces.” We believe these traces shed much light on what is sparking readers’ attention (narrative developments, frequency of publication, interaction with other readers and authors), and in what fashion (comment frequency, volume, and type). Our methodology includes network analysis and visualizations of reading traces in the comparative setting of our case study, and is susceptible to being adapted to other convergence media projects.

Author Biographies

Élika Ortega, CulturePlex Lab University of Western Ontario

Élika Ortega is a Postdoctoral Fellow at the CulturePlex Lab and the Department of Modern Languages at the University of Western Ontario. University College Building, Room 115 London, Ontario, Canada, N6A 3K7 Email:eortegag@uwo.ca

 

 

 

Javier de la Rosa, CulturePlex Lab University of Western Ontario

Javier de la Rosa is a PhD student at the CulturePlex Lab and the Department of Modern Languages at the University of Western Ontario. University College Building, Room 115 London, Ontario, Canada, N6A 3K7 Email: jdelaros@uwo.ca

 

Juan Luis Suárez, CulturePlex Lab University of Western Ontario
Juan Luis Suárez is the Director of the CulturePlex Lab and Professor at the Department of Modern Languages at the University of Western Ontario. University College Building, Room 115 London, Ontario, Canada, N6A 3K7 Email: jsuarez@uwo.ca
Published
2014-09-08
Section
Articles