Knowledge Translation and Strategic Communications: Unpacking Differences and Similarities for Scholarly and Research Communications

  • Melanie Barwick Hospital for Sick Children University of Toronto
  • David Phipps York University
  • Gary Myers
  • Michael Johnny York University
  • Rossana Coriandoli
Keywords: Knowledge dissemination, Knowledge translation, Strategic communications, Knowledge translation practitioner

Abstract

Knowledge translation (KT) involves communication of research evidence. Within research-relevant organizations there is considerable overlap in the roles and activities associated with KT and strategic communications (SC), which calls for greater role clarity. We untangle the differences and similarities between KT and SC, bringing clarity that may benefit organizations employing both types of workers. As KT practitioners (KTPs) take hold in organizations that have long had SC personnel, there is tension but also opportunities for defining roles and exploring synergies. What follows is a description of how we have explored this duality within our networks and an analysis of how SC and KT roles are similar and divergent.

L’application des connaissances (AC) suppose la communication des données de la recherche. Dans les organisations qui s’occupent de recherche, les rôles et les activités associés à l’AC et aux communications stratégiques (CS) se recoupent en maints endroits, à tel point qu’une clarification des rôles s’impose. Nous démêlons ici les différences et les ressemblances entre l’AC et les CS, dans une mise a point utile aux organisations qui emploient les deux types de travailleurs. En effet, à mesure que les professionnels de l’AC prennent leurs marques dans des lieux de travail où s’affaire depuis longtemps un personnel voué aux communications, des tensions se créent, mais aussi des occasions de définir les rôles respectifs et de développer une synergie. Voici comment nous avons exploré cette dualité au sein de nos réseaux, ainsi qu’une analyse des ressemblances et des divergences entre les CS et l’AC.

Author Biographies

Melanie Barwick, Hospital for Sick Children University of Toronto
Senior Associate Scientist Scientific Director Knowledge Translation Child Health Evaluative Sciences, Research Institute The Hospital for Sick Children Associate Professor in Psychiatry and Dalla Lana School of Public Health University of Toronto
David Phipps, York University
Executive Director, Research & Innovation Services, York University
Gary Myers
Director of Services, KMbeing, Knowledge Mobilization
Support Services
Michael Johnny, York University
Manager, Knowledge Mobilization Unit (KMb), York University
Rossana Coriandoli
Communications Associate Evidence Exchange Network (EENet), Centre for Addiction and Mental Health (CAMH)
Published
2014-11-12